Calgary, AB – The Philippine Department of Tourism (PDOT) and the Philippine Consulate General in

Calgary are pleased to announce the return of the Filipino Restaurant Month in Canada (FRMC) for its

third edition. Similar to previous years, the event will once again be executed by the Philippine Embassy

in Ottawa and the Philippine Consulates General (PCG) in Calgary, Toronto and Vancouver. Throughout

the month of April, participating restaurants will showcase prix fixe menus celebrating a diverse array of

authentic dishes, ingredients and culinary expertise of Filipino chefs across Canada.

“Our 3rd FRMC this year has a special significance as it will also serve as our platform to celebrate the

75th Anniversary of the Philippines-Canada Diplomatic Relations,” Consul General Zaldy Patron

remarked. “Through our rich, delectable, and diverse Filipino cuisine, we would like the Canadians to

know the Filipinos and the Philippines better,” he added. 

Last year, the Filipino Restaurant Month in Canada was a resounding success with 47 restaurants across

eight (8) Canadian provinces and 21 cities participating in the month-long event serving prix fixe menus to

FRMC diners to introduce them to the Philippine’s diverse cuisine and culture. In addition, over 100 diners

won national and local prizes which were generously offered by FRMC’s sponsors.

As the FRMC continues to grow, we hope to include more restaurants in efforts to showcase and highlight

the evolving Filipino community and culinary industry. The list of participating restaurants has not yet

been finalized but will be shared and updated on the official FRMC website at

https://www.filipinorestaurantmonth.ca/ in the coming weeks.

“With the first two editions of the Filipino Restaurant Month in Canada creating more than 120 million total

media impressions and almost $7 million in total media ad value, we hope to sustain our concerted

promotion for our Filipino cuisine and support our participating restaurants across Canada,” said Consul

General Patron. Additionally, Tourism Attaché Soleil Tropicales expressed the support of the Philippine

Department of Tourism to the FRMC 2024 that will highlight the new tourism campaign, Love the

Philippines by showing how our love for Filipino cuisine will inspire travel to the Philippines.

For the first time, this year’s press conference will be held in-person only at the Philippine Consulate

General in Calgary. The press conference is scheduled on March 18 th to officially launch the annual event

and announce the participating restaurants. The press conference will also provide local partners and

media an opportunity to connect with the Filipino community in Calgary, taste the dishes, host interviews,

and more. In attendance will be representatives from the PDOT, Philippine Foreign Posts in Canada, and

participating restaurants.

With the partnership and support of generous Philippine and Canadian-based sponsors, customers of the

FRMC will once again have an opportunity to win local and national prizes. The prizes will range from free

domestic travel and hotel accommodation in the Philippines to $25-$100 vouchers for participating

restaurants, and more. More information and further instructions will be announced in the near future.

For information on travel to the Philippines, please visit the link here: https://beta.tourism.gov.ph/

Kiesha Telesforo

Account Specialist, Reach Global Marketing

kiesha@reachglobal.ca

(647) 962-3545

Established in 1973, the Philippine Department of Tourism (PDOT) is the executive office responsible for

the regulation and promotion of the Philippine tourism industry.

The PDOT’s mission is to encourage, promote, and develop tourism as a major socio-economic activity to

generate foreign currency and local employment, ultimately spreading the benefits of tourism to both the

private and public sectors.

The Philippine Consulate General in Calgary provides consular services to the Filipinos in Alberta and

Saskatchewan. It also undertakes cultural and economic diplomacy programs, projects, and activities to

promote closer bilateral relations between the Philippines and the two Canadian provinces.

***